The other day I was scrolling through LinkedIn as most anxious, soon-to-be-in-the-real-world college students do, and I came across an article about why someone should seek a career in social media. The article was written in 2015, so clearly a lot has changed not only with the different platforms but also with the ways companies utilize social media. In this post, I want to put my own spin on why someone would want to search out a career managing social media accounts.
1. It can now be a learned skill
You can actually learn how to practice good online etiquette in schools. Yes, that’s right. Some universities even offer degrees in social media. It has become common practice for journalism and communication schools across the country to integrate social media into their courses because we rely so heavily on social media in the communication industry. As a public relations major at the University of Oregon, I can’t recall a class that hasn’t discussed social media and how we will have to integrate it into any and all careers after graduation. Some of my courses have even had us analyze different companies and how they have utilized social media in successful and not so successful ways.
2. It’s unpredictable, but in the best way
Something trending on Twitter today could be gone within a day or even a few hours. Popular social media campaigns can explode on a platform with thousands of retweets and likes. I am constantly surprised by the bizarre trends taking over a platform, but in a career where it is your job to stay on top of these trends, you’ll never be bored.
3. It’s one of our strongest forms of communication
It’s pretty much a requirement for a company hoping to stay popular and relevant to be active on social media. Whether they choose to take the route of fast-food chain Wendy’s and use their voice on Twitter to poke some fun at their competitors. Or companies like athletic brand Lululemon who use their platforms to connect with customers and answer questions. Some companies even offer up their Twitter accounts as the best way to reach them with a pressing concern. If you choose to pursue a career in social media, you would be responsible for creating a space where the public felt they could go and view the best representation of the brand. It would be your responsibility to communicate new launches, potential crises and exciting changes with your followers.
4. Its reach is untouchable
I don’t know about you, but I spend about ten minutes deleting emails from different companies every day. I would much rather seek out these companies on my own time and look at what messages they are currently putting out through the ease and convenience of social media. But through social media, fun pictures and witty tweets keep audiences drawn to brands. Social media is so popular that your ability to reach new audiences is unprecedented. As a professional media manager, you would be responsible for staying interactive with these audiences.
5. You’ll have a job forever
Social media is not going anywhere. Whether you think that is a good or bad thing, it means that if you choose to pursue a career in this field, you will always have a job (or at least the potential for one). Five years ago, I wouldn’t have even fathomed all of the professional opportunities that social media could offer. Whether you want to run a brand’s media accounts or be responsible for dealing with mishaps online or create a new campaign that will captivate audiences, social media has allowed for a whole new way of engaging with audiences.